On May 25, the 22nd China (Shenzhen) International Cultural Industry Fair (hereafter referred to as the "Cultural Industry Expo") concluded successfully at the Shenzhen World Exhibition & Convention Center. Centered on the theme of "Digital Intelligence Empowerment, Cultural Innovation," this edition of the expo gathered over 120,000 cultural products. Among the diverse exhibits, the fragrance industry, through the deep integration of "culture + technology," has transcended its identity as a mere daily chemical consumer good to evolve into a "new cultural calling card" that carries urban memories and intangible cultural heritage (ICH) craftsmanship. It has thus emerged as one of the fastest-growing emerging tracks at the expo.
At this Cultural Industry Expo, fragrance was no longer confined to traditional household scenarios but was endowed with more profound regional cultural connotations. "Identifying cities through scent" became a unique highlight across various exhibition areas.
In response to the young consumer group, the fragrance industry demonstrated strong cross-border innovation capabilities at the expo, shattering the stereotypical impression of traditional culture as "aloof and inaccessible."
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