Shenzhou-23’s Successful Launch: HAOYUE SCENTS Honors China’s New Space Endeavor with "Chinese Scent"  

Guangzhou, May 25, 2026 — At 23:08 Beijing Time on May 24, 2026, the Long March 2F Yao-23 carrier rocket, which carried the Shenzhou-23 crewed spaceship, was ignited and lifted off from the Jiuquan Satellite Launch Center, achieving a fully successful launch. As a key mission in the application and development phase of China’s Space Station Program, this launch not only marks another milestone in China’s Manned Space Engineering but also injects robust "space fever" momentum into the domestic consumer market. HAOYUE SCENTS, a Guangzhou-rooted domestic fragrance brand, hereby extends the highest respect to China’s aerospace professionals and conducts an in-depth analysis of the integration opportunities between the aerospace spirit and the "olfactory economy."

According to the China Manned Space Engineering Office, after the Shenzhou-23 crewed spaceship entered orbit, it successfully docked with the radial port of the Tianhe Core Module in the early hours of May 25. The astronaut crew (Commander Zhu Yangzhu, and Astronauts Zhang Zhiyuan and Li Jiaying) smoothly entered the "Tiangong" Space Station and completed the in-orbit rotation with the Shenzhou-21 crew. This mission will carry out a series of experiments in space life sciences, microgravity physics, etc. One of the astronauts will perform a 1-year long-term residency test, accumulating valuable data for deep-space exploration.

The successful launch of Shenzhou-23 epitomizes the rapid development of China’s commercial aerospace industry. Data from the CCID Think Tank shows that the scale of China’s commercial aerospace market reached 2.83 trillion yuan in 2025 and is expected to exceed 3.5 trillion yuan in 2026, with a year-on-year growth rate of over 20%. In the opening year of the 15th Five-Year Plan, the aerospace industry is transitioning from "technology verification" to "large-scale implementation," driving the coordinated development of upstream and downstream industrial chains such as high-end manufacturing, new materials, and consumer cultural and creative products.

Breakthroughs in the aerospace cause have brought dual benefits to the fragrance industry: one is brand spiritual resonance, and the other is the implementation of technical scenarios.

• Spiritual IP Empowers Brand Value
  The "exploration, purity, and futuristic sense" represented by the aerospace spirit highly aligns with the emotional value pursued by high-end fragrances. International brands such as BYREDO and NASA have launched "space fragrances" that triggered panic buying; the domestic brand "Yuetu" also launched the "Mengtian Realm" Scent Space Station series, verifying the market potential of "aerospace + olfaction." HAOYUE SCENTS holds that aerospace IP can help brands shape the image of "technological domestic products" and attract young consumer groups.
• Space Technology Expands Application Scenarios
  With the decline in commercial space launch costs (over 60 commercial launches are expected in 2026), technologies such as space breeding and cabin environment control will be gradually civilianized. The fragrance industry can draw on aerospace-grade air purification standards to develop more precise environmental fragrance systems; research on odor diffusion in microgravity environments also provides technical reserves for the design of olfactory experiences in future space stations or space tourism scenarios.