2026 Shenzhen Gift and Home Exhibition decodes the all-sensory healing economy of "instant charging"

From stress-relieving toys on the desk to therapeutic scents in the living room, and immersive DIY handcrafts on weekend afternoons... nowadays, "charging" one's emotions has become a daily necessity for urbanites. This booming "emotional economy" wave has reached a concentrated peak and full display at the recently opened 2026 Shenzhen Gift and Home Exhibition.

Covering nearly 300,000 square meters, the exhibition brings together over 10,000 domestic and international brands. As a highly influential industry trend indicator in the Asia-Pacific region, the exhibition clearly reveals that China's gift and home industry is undergoing a strategic leap from "functional value" to "emotional value". On-site, products that offer consumers "instant charging" experiences through various senses, from smell and sound to the touch of fingertips, have formed a new picture of "emotional healing" consumption.

"Emotional economy" has been a hot term in the government work reports of many regions for two consecutive years, and its market size is rapidly expanding. According to a report by iiMedia Research, the market size of China's emotional economy reached 2.31 trillion yuan in 2024 and is expected to exceed 4.5 trillion yuan by 2029. Data from the Global Wellness Institute also indicates that the global healing economy is expanding at an annual rate of about 10%, with a projected market size of 7 trillion US dollars in 2025.

From instant stress-relieving toys priced at tens of yuan to systematic mental health services costing thousands of yuan, a multi-level and three-dimensional healing consumption market has already taken shape. Frost & Sullivan predicts that the market size of China's broad mental health services will reach 10.41 billion yuan in 2025, with a compound annual growth rate of 27% from 2020 to 2025. This exhibition is a microcosm of this trend, with "healing, de-stressing, and resonance" becoming the key words throughout the event.

At the exhibition, "healing" is no longer an abstract concept but concrete products that can be touched, smelled, and felt. 

The olfactory healing trend is booming: the fragrance category has become the core carrier of emotional value. Many brands have deeply integrated "scent healing" into daily life scenarios. For instance, Hao Yue Fragrance showcased a full range of products for vehicles and homes, aiming to create a private healing space with scents. Sensory Quadrant introduced a variety of products including candles, flameless diffusers, and incense sticks. Its innovation lies in the deep integration of natural imagery and olfactory experiences, allowing consumers to "reach" mountains, rivers, lakes, and seas through scents and achieve instant mental relaxation without leaving home. 

Tactile and Immersive Stress Relief: Besides the olfactory economy, stress-relieving toys suitable for "fragmented charging" in the office and DIY craft materials that emphasize the flow experience have also attracted much attention. These products offer a low-cost and high-efficiency emotional outlet for high-pressure life, making "micro-healing" readily accessible.

The 2026 Shenzhen Gift and Home Accessories Fair is not only a trade event but also a profound insight into the changing consumer psychology in China. It indicates that products and brands that can precisely meet emotional needs and provide high-quality "psychological added value" will become the most promising new engines for future market growth. The competition in the gift and home accessories industry has officially entered a new stage of "healing power" competition.